8 Things Ruining Your E-Commerce Sale

Eight things that are ruining your e-commerce sales. The beauty of e-commerce is that there are already lots of techniques and hacks that have been tested to exhaustion by other companies, so you don't need to spend all the time figuring out, 

Today, I'm going to go over a few things that I've tried and tested and hacked, that you can use to start improving your conversions and recover thousands of dollars in lost revenue. 

1. Not Optimizing For Mobile:

According to Otterbox, during the first month of 2021, 79% of smartphone users purchase something online at least once. And beyond that, 80% of shoppers use a mobile phone inside a physical store to either look up product reviews, compare prices, or find alternative store locations. 

2. Low-Quality Product Photos:

Only 0.52% of consumers want to see a single product photo. While 33.16% prefer to have the opportunity to browse through multiple photos according to Shopify's studies on consumer preferences. 

3. Not Using Social Proof To Your Advantage:

The majority of people read online reviews and a whopping 93% of consumers say that reviews influence their purchasing decision. So make sure that you're encouraging people to leave reviews as well, whether they're good or bad. And when you have bad ones, don't just be defensive and be like, no, you're wrong. Instead, learn from them, and make your product better. So that way your reviews over time continue to improve. 

4. Not Staying In Touch With Customers And Leads:

Let me ask you this. Leave a comment below letting me know how often you email your existing customers. The reason I want to know this is if you're not emailing them often, your existing customer list is getting cold. You're not staying in touch. You won't make as much money. We all know that email marketing is the key to e-commerce success. You need to stay in touch with them. But SMS marketing seems to be lacking in most businesses. 

SMS comes with an impressive 98% open rate and is one of the most responsive marketing channels in general. The same applies to chatbots and platforms like WhatsApp and Facebook Messenger, where you get a chance to give users a more personalized experience as they go about choosing products and communicating with your brand. 

5. Failing To Improve Your Average Order Value:

You may think that the secret to e-commerce success is acquiring new customers, and that's perfectly fine. But focusing on increasing the purchase value that each customer makes on your website can drive amazing results. To understand the value of this, you need to look at the cost of your marketing efforts for each new customer. For example, say your site attracts three customers who each spend $20. This will cost your business more than having one customer spend $60. 

Increasing the average order value will make a major difference to the overall profitability of your company. And Google Ads have continually gone up in cost, including during the 2008 recession, and even when COVID hit. So you need to have your upsells and down sells and using speed and automation is a great way to do that. Right, so anything that gets people the result faster or with less work, causes more sales and increases the average order value.

6. Bad product descriptions: 

Your product description should explain to your audience why they need your product. You need to sell it. If you aren't selling in your description, you're making a mistake. You should also include information on how your product can benefit them. So it's not just about describing features but also making sure that users understand the transformational impact that your product will have on their lives. 

7. Poor On-Site Search Experience:

Have you ever tried to find a product on a website and seen a list of completely irrelevant results? Well, it's pretty frustrating, isn't it? On-site search should serve results according to the users' on-site behavior in a way that gives them the most relevant results possible. Using auto-complete also helps get the product that they want faster, so they don't have to type everything in as well. And most good e-commerce platforms have this built in. 

8. Complex Checkout Experience:

If you put a lot of obstacles in front of your shoppers in order for them to complete their purchases, your conversions are going to tank. I recommend that you also add PayPal as a checkout option. With Shopify, you know there's a ShopPay that also helps boost conversions. But everything that we've tested with e-commerce, when people don't use PayPal, their conversions aren't as good. So many e-commerce users use PayPal as a checkout option. And what we've seen is when you include it as a payment option, you usually get somewhere around an 18% increase in revenue. You should test it out for yourself, but it's a massive win. 

These eight mistakes ruining your e-commerce sale.  It will Help YouI to improve your e-commerce sale. if it is helpful for you leave a comment below. 

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